The iconic lifestyle guru most often associated with the ocean, beaches, fishing, boating and scuba diving — Guy Harvey — today announced a new spiced rum expression: Guy Harvey Spiced Rum, developed with Shaw-Ross International.
Initial distribution of the new product is scheduled to begin in Florida immediately.
This renowned marine wildlife artist, scientist and conservationist visited the Miami Rum Renaissance Festival last April to study the expanding market for flavorful expressions among the burgeoning population of rum enthusiasts.
“Given the rich heritage of rum with sailors, boaters and fishermen, adding a quality rum product like Guy Harvey Spiced Rum is a logical extension of my lifestyle brand,” said Guy Harvey.
The Rum
Distilled in Puerto Rico, Guy Harvey Spiced Rum is an amber colored rum that contains spices and warm flavors of vanilla, nutmeg and cinnamon at 35 abv (70 proof). The 750ml bottle will retail at approximately $15.
Plans to take the product to markets outside of Florida in 2015 are currently in the works. A second Guy Harvey branded rum offering — an aged blended Jamaican rum — is in development, expected to be introduced in the spring of 2015.
The Man
“The Guy Harvey name is a perfect fit for spiced rum,” notes Bruce Hunter, Managing Director of Shaw-Ross International Importers.”
Additionally, rum is a growing category and spiced rum in particular is the driving force behind this growth so the timing is right for the launch of Guy Harvey Spiced Rum. We are very excited.”
Guy Harvey’s depictions of marine life, especially of sportfish such as marlin, are very popular with sport fishermen and have been reproduced in prints, posters, t-shirts, jewelry, clothing and other consumer items.
A significant portion of the net proceeds from Guy Harvey Spiced Rum will be used to fund the various projects of the Guy Harvey Ocean Foundation, a non-profit that funds scientific marine research and conservation programs. In particular, the proceeds from Guy Harvey Spiced Rum will fund marine science and outreach programs.
The new spiced rum will be actively promoted in a version of a traditional rum cocktail known as the Shark Bite.
Shark Bite
3/4 oz Guy Harvey Spiced Rum
1/4 oz light rum
1/2 oz blue Curaçao
1.5 oz sweet and sour mix
3 drops of grenadine
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