From the central regions of Panama — via Hollywood, California — here is a limited edition aged rum worthy of its title: Selvarey Owner’s Reserve.

The name Selva Rey is based on the Spanish translation of Jungle King. This fine aged owner’s reserve edition was conceived and developed by international super-star performer Bruno Mars, in collaboration with legendary master distiller and blender “Don Pancho” Fernandez — a king of rum in his own right.

Selvarey Owner's Reserve aged rum from Panama

Selvarey Owner’s Reserve aged rum was created by famed master blender “Don Pancho” Fernandez in Panama under the direction of international super-star Bruno Mars.

It’s obvious this product is meant to impress rum aficionados and collectors, as well as anyone who appreciates luxury spirts, with a decidedly sophisticated approach and elegant presentation.

Sustainability Issues

The distillery at Las Cabras makes a point of sustainable practices, using the disposed crushed cane to operate their steam boiler, driving a centrifugue that generates about seven megawatts, so the distillery runs on its own clean energy. Waste from the distillation process is used to fertilize the cane fields. They sow, cultivate and harvest their own sugar cane, controlling all aspects of the process.

Production Notes

Selvarey Owner’s Reserve is created by Don Pancho in Panama using his antique copper column stills. After aging in used American Oak Bourbon and Whiskey casks — using wood management techniques developed over decades in Cuba — the most outstanding marques for this owner’s reserve are masterfully selected and blended for near-perfect balance.

The resulting fine rum is bottled in limited edition for this special owner’s reserve release in a stunning package designed by Bruno Mars, featuring a tall statuesque elegant bottle enclosed in an artful box that faithfully reflects the unique nature and quality of the product.

Tasting Notes

Initial aromas of rich toasted oak, smokey honey, dark fruit and cocoa nibs are followed by suggestions of creamy vanilla and bread pudding. On the palate, a smooth entry of rich caramel, raisin and prune leads to treacle, hazelnut and vanilla custard with baking spices and toffee, before hints of old oak tannins and a bitter cacao note adds balance. The very long luxurious finish echoes the notes of charred oak, caramel, vanilla bean and cocoa.

Bruno Mars - Selvarey Owner's Reserve aged rum from Panama

Bruno Mars proudly presents his Selvarey Owner’s Reserve aged rum from Panama

Selvarey Owner’s Reserve is an exquisite example of the best of Panama’s rum, available in limited supply at select retailers in the USA as well as several online sources. It’s best enjoyed neat or with just a single cube of clear ice in a generous tumbler or proper tasting glass.

The 750ml bottle of SelvaRey Owner’s Reserve, bottled at 40% abv, sells for about $150.

Selvarey Rum web site

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