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Tag: new bottle

Appleton reveals new packaging for Estate Blend Rums

The iconic Appleton Estate brand of fine rums from Jamaica recently unveiled a new bottle and label design, an update that helps consumers better identify and classify these special blends.

Signature Blend

Appleton Estate, aged blended rums, Jamaica, master blender, Joy Spence

Appleton Estate presents their iconic aged blended rums from Jamaica with new packaging, featuring the signature of master blender Joy Spence.

While the rums themselves remain unchanged, the packages reflect a more accurate description of the rums by name and presentation, starting with the Appleton Estate Signature Blend. This popular expression is a blend of 15 select pot still and column still rums that sets the standard for the Appleton Estate Rum series. Perfectly balanced complex citrus, fruity and sweet notes, the rum suggests subtle orange peel on the palate, with dried apricot, fresh peach and a hint of molasses and woody notes.

Reserve Blend

Next in line, the Appleton Estate Reserve Blend is a marvelous combination of 20 high quality marques skillfully integrated with complexity, depth and balance for those that prefer a premium blend. Full-bodied, smooth, and delicately-balanced spice and nutty notes on the palate are followed by oaky honey, subtle vanilla and a hint of hazelnut all wrapped in rich, dried orange peel. It is reminiscent of a spicy fruit cake.

Rare Blend 12 Year Old

As the name suggests, Appleton Estate Rare Blend 12 Year Old is an upscale expression — containing rare sipping rums at least 12 years old aged in Number One Select American oak barrels — that defines the authentic Jamaican style known around the globe. With a constantly evolving taste experience — you’ll find deep oak, fruity and cocoa notes, followed by delicate molasses, vibrant orange peel, and subtle coffee, with a hint toasted oak and almond. The Rare Blend 12 Year Old at 43% ABV exemplifies the life work and accomplishments of Appleton Estate’s Master Blender Joy Spence.

Master Blender Joy Spence

The first female to be appointed Master Blender in the industry, Joy notes: “We wanted the new packaging to capture the craftsmanship and exceptional quality of our range and celebrate the uniqueness of the Appleton Estate including our heritage, our land, our process and our people.

“Although the names and packaging for our three core variants have changed, the award winning liquid inside the bottle remains the same. In addition, we have not changed the names, packaging or liquid for our luxury brands, Appleton Estate 21 Year Old Jamaica Rum or Appleton Estate 50 Year Old Jamaica Rum.”

The new packages have been refined to express the key elements that distinguish the brand. The cap now includes the signature of Master Blender Joy Spence to reinforce Appleton Estate’s crafted approach to producing rum. Estate Distilled and Jamaica Rum, are repeated at the base of the closure to highlight the brand’s Estate and Jamaican provenance. The name of the variants have been moved from the cartouche to the main label and Appleton Estate’s rich heritage as a rum producing establishment since 1749 is now highlighted on the cartouche. The new label features the lush landscape of the Appleton Estate and Jamaica’s world famous Cockpit Country where the Estate is located.

Crafted in the heart of Jamaica

The Appleton Estate logo has been updated. The words “Crafted in the heart of Jamaica” have been placed under the logo to speak to the care and passion that goes into making Appleton Estate rum, as well as the geographical location of the Appleton Estate in the heart of Jamaica.

The historic medals, which date back to the 1800s, are featured on the bottom left of the label. The Appleton Estate heart icon appears as a watermark on the bottom right of the label.

The Appleton Estate Jamaica Rum range is Jamaica’s leading premium rum and is exported to over 60 countries around the world.

On Founder’s Day Bacardi Rum reveals new packaging

In celebration of the 153rd anniversary of the founding of the company, Bacardí today announced a bold new packaging design for their principal rum expressions, influenced by the art deco movement, reflecting the brand’s unique heritage.

Bacardi's new art deco bottle features a bold design influenced by leading bartenders, reminescent of the company's storied past.

Bacardi Rum revealed their new package for the principal rums in their product line, featuring a classic art deco design for their new bottle, honoring their founder Facundo Bacardí Massó.

The new bottles, designed with deliberation from some of the world’s leading bartenders, have been updated and improved to ensure they are well balanced in order to produce the perfect pour. Taller, slimmer and more cylindrical, the new bottles feature bold shoulders reminiscent of vessels from a bygone era.

They are also packed with finely crafted touches. The iconic Bacardí bat logo, representing good fortune, good health and family unity, was inspired by hand-drawn Bacardi bat designs from the early 1900s. It crowns a label of hand-cut fonts inspired by those adorning the Art Deco El Edificio Bacardí, the brand’s former sales office and iconic bar in Havana, Cuba.

The bottles contain an imprint of the year 1862, and the lower label prominently declares the company was established in 1862 in Santiago de Cuba.

Each new bottle from the portfolio of light and dark rums also features its own unique printers ornament, a brief story from the Bacardi family’s history and a simple taste description and drinks serve on the back. In addition, all paper labels are made from recycled cane fiber, a by-product of rum making.

More than 150 years of heritage and awards adorn the pack: the Royal Spanish coat of arms awarded for quality in 1888, a selection of medals won since 1862 (Bacardí rum is the most awarded spirit in the world) and the signature of Don Facundo Bacardí Massó, the founder of the company. To this day, the Bacardí company remains family owned, a rarity in the spirits business.

Dmitry Ivanov, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands, says, “Our goal with the new pack design was to cement the extraordinary Bacardí heritage into the hearts and minds of today’s consumer by connecting it with the human passion, untameable spirit and fine craftsmanship that goes into every bottle. It looks contemporary, but with a strong heritage feel, and we look forward to seeing it in bars and in the hands of consumers around the world.”

The re-designed presentation of the portfolio of Bacardí rums has been through several creative processes with painstaking research into The Bacardi Archive. Its launch today, on the brand’s ‘Founder’s Day,’ which marks the birth of the family-run business, is accompanied by a film that brings to life the meticulous production process and relentless passion behind the making of Bacardí rum. The movie features Bacardí Maestro de Ron Juan Piñera, well-known New York bartender Steve Schneider and is soundtracked by DJ/Producer Hudson Mohawke.

Due to the exile from Cuba, Bacardí rum is currently produced in various other locations, mainly in Puerto Rico and Mexico, with the same methods first pioneered by founder Don Facundo Bacardí Massó, using the special Bacardi yeast, lightly charred American white oak barrels and a secret combination of charcoals to filter the rum. The unique flavor profile of Bacardí rum has remained unchanged since 1862, and this special craftsmanship and history is celebrated in the new bottle design.

The new pack launches in the United Kingdom today, becomes available across some European markets from early March, then the remainder of global markets from April onwards.

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