Robs Rum Guide

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Tag: Appleton Estate

Gruppo Campari honors Joy Spence and Eddie Russell

Appleton Rum Master Blender Joy Spence received a great honor recently.

In today’s fast-paced world it might be hard to imagine spending five or even ten years at one job. Gruppo Campari is celebrating two loyal employees and spirits industry legends who have been on the job for three and a half decades each.

Master Blenders Honored

Two titans of the spirits world mark major milestones, as Appleton Estate Jamaica rum master blender and Wild Turkey master distiller celebrate 35 years in the industry.

Appleton Rum Master Blender Joy Spence and Wild Turkey Master Distiller Eddie Russell were recognized on May 18, 2016 at the Gruppo Campari Annual Convention for both having served the spirits industry for 35 years.

In commemorating Joy and Eddie’s contribution to the industry, with both careers spanning back to the 1980s, Gruppo Campari’s Chief Executive Officer, Bob Kunze-Concewitz, said: “Gruppo Campari is honored to have two legends of the spirits industry in charge of crafting and ensuring the exceptional quality and taste of our Appleton Estate and Wild Turkey brands. The entire Campari family joins with rum, bourbon, and spirits enthusiasts around the world in congratulating Joy and Eddie on this significant milestone in their careers.”

Appleton Rum Master Blender

Joy has the distinction of being the first female Master Blender in the Spirits industry, and she will also celebrate her 20th Anniversary as Master Blender in 2017. Among Joy’s many award-winning creations for Appleton Estate Jamaica Rum are Appleton Estate 50 Year Old Jamaica Rum (the oldest barrel-aged rum in the world), Appleton Estate Reserve Blend, Appleton Estate Rare Blend 12 Year Old, and the Appleton Estate 250th Anniversary Blend, which was her first creation as Master Blender. In addition, Joy is currently preparing a limited edition blend of rums aged at least 25 years which will be released in concert with her 20th anniversary as Master Blender.

The Appleton Rum Master Blender was awarded the Order of Distinction in the Rank of Officer by the Government of Jamaica for her service to industry. Joy also possesses a honorary Doctorate of Science degree from the University of Loughborough and a honorary Doctorate of Laws degree from the University of the West Indies.

Wild Turkey Master Blender

Appointed Master Distiller at Wild Turkey in 2015, Eddie Russell is the 3rd generation Russell to work at Wild Turkey and he is also a Bourbon Hall of Famer. With bourbon and rye more popular than ever, he is in the most prolific period of his career, creating some of the finest premium whiskies on the market, including Master’s Keep 17 Year Old, Wild Turkey Forgiven and Wild Turkey Diamond Anniversary.

This year, Wild Turkey will release Eddie’s second limited-edition bourbon as Master Distiller. Named Wild Turkey Master’s Keep Decades, this limited edition commemorates Eddie’s 35th year at the distillery. Additionally, Eddie’s son Bruce recently joined the family business, serving as a brand ambassador for Russell’s Reserve, making the Russell clan one of the only multi-generational whiskey-making families in the business.

Both Joy and Eddie enjoy traveling the world spreading the word about rum and bourbon respectively, and they will kick off their 35th Anniversary Celebrations with a dinner for spirits writers and enthusiasts that they will jointly host in London on May 24th.

Appleton reveals new packaging for Estate Blend Rums

The iconic Appleton Estate brand of fine rums from Jamaica recently unveiled a new bottle and label design, an update that helps consumers better identify and classify these special blends.

Signature Blend

Appleton Estate, aged blended rums, Jamaica, master blender, Joy Spence

Appleton Estate presents their iconic aged blended rums from Jamaica with new packaging, featuring the signature of master blender Joy Spence.

While the rums themselves remain unchanged, the packages reflect a more accurate description of the rums by name and presentation, starting with the Appleton Estate Signature Blend. This popular expression is a blend of 15 select pot still and column still rums that sets the standard for the Appleton Estate Rum series. Perfectly balanced complex citrus, fruity and sweet notes, the rum suggests subtle orange peel on the palate, with dried apricot, fresh peach and a hint of molasses and woody notes.

Reserve Blend

Next in line, the Appleton Estate Reserve Blend is a marvelous combination of 20 high quality marques skillfully integrated with complexity, depth and balance for those that prefer a premium blend. Full-bodied, smooth, and delicately-balanced spice and nutty notes on the palate are followed by oaky honey, subtle vanilla and a hint of hazelnut all wrapped in rich, dried orange peel. It is reminiscent of a spicy fruit cake.

Rare Blend 12 Year Old

As the name suggests, Appleton Estate Rare Blend 12 Year Old is an upscale expression — containing rare sipping rums at least 12 years old aged in Number One Select American oak barrels — that defines the authentic Jamaican style known around the globe. With a constantly evolving taste experience — you’ll find deep oak, fruity and cocoa notes, followed by delicate molasses, vibrant orange peel, and subtle coffee, with a hint toasted oak and almond. The Rare Blend 12 Year Old at 43% ABV exemplifies the life work and accomplishments of Appleton Estate’s Master Blender Joy Spence.

Master Blender Joy Spence

The first female to be appointed Master Blender in the industry, Joy notes: “We wanted the new packaging to capture the craftsmanship and exceptional quality of our range and celebrate the uniqueness of the Appleton Estate including our heritage, our land, our process and our people.

“Although the names and packaging for our three core variants have changed, the award winning liquid inside the bottle remains the same. In addition, we have not changed the names, packaging or liquid for our luxury brands, Appleton Estate 21 Year Old Jamaica Rum or Appleton Estate 50 Year Old Jamaica Rum.”

The new packages have been refined to express the key elements that distinguish the brand. The cap now includes the signature of Master Blender Joy Spence to reinforce Appleton Estate’s crafted approach to producing rum. Estate Distilled and Jamaica Rum, are repeated at the base of the closure to highlight the brand’s Estate and Jamaican provenance. The name of the variants have been moved from the cartouche to the main label and Appleton Estate’s rich heritage as a rum producing establishment since 1749 is now highlighted on the cartouche. The new label features the lush landscape of the Appleton Estate and Jamaica’s world famous Cockpit Country where the Estate is located.

Crafted in the heart of Jamaica

The Appleton Estate logo has been updated. The words “Crafted in the heart of Jamaica” have been placed under the logo to speak to the care and passion that goes into making Appleton Estate rum, as well as the geographical location of the Appleton Estate in the heart of Jamaica.

The historic medals, which date back to the 1800s, are featured on the bottom left of the label. The Appleton Estate heart icon appears as a watermark on the bottom right of the label.

The Appleton Estate Jamaica Rum range is Jamaica’s leading premium rum and is exported to over 60 countries around the world.

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